One on One Human Design Business Coaching Info

Welcome to your

SOFT Business
evolution

DITCH THE PRESSURE & OVERWHELM.

GROW A BRAND PEOPLE ARE IN LOVE WITH.

SCALE TO 6+ FIGURES WITH SIMPLICITY & SOUL.

BOOK YOUR CALL

If you’re reading this, here’s what I know about you:

You’re not new to this.

You’re a high achieving woman, a bit of a rebel at heart, craving to leave a positive impact on lives through everything you choose to do.

You’re always evolving your skills, your methods, and your self. You wouldn’t have it any other way. You’re great at what you do, and you’ve had your fair share of clients and referrals.

But if you’re honest, the way things are running right now doesn’t feel
sustainable. You’re spending so much time creating content, trying to say the “right” thing to finally break through the noise, but it feels like you’re spinning your wheels.

The clients you’re attracting don’t always align with your vision—they ask for too much, pay too little, or make you question why you started this business in the first place.

The truth is, the business you’ve built feels like more effort than it’s giving back.

You didn’t start this business to burn out. You started it because you wanted freedom: to wake up every day feeling inspired, to work with people who get you, and to enjoy a life that feels rich—not just financially, but emotionally, mentally, and spiritually.

You’ve done the work. You’ve followed the strategies. You’ve put in the hours. But deep down, you know there’s a more aligned way. A way to create massive impact, magnetize results, and a grow a thriving business that supports you—without pushing you to your edge every week.

This is what the SOFT business movement is all about!

It’s not just about reaching your goals, but about enjoying the journey.

It’s not just about becoming your best self, but about fully loving even the worst of parts of you.

And it’s definitely not just about the money, it’s about proudly standing behind something and leaving it as a legacy you’re most proud of, and one that has given you the most beautiful years of your life.

But these days, it’s so easy to steer away from your truth and into “Should” land.
It’s too easy to create a business that feels like a thorn in your butt more than anything.

And that’s exactly where my signature SOFT Method comes in to help you.

What is The SOFT Method?

The SOFT Method is the heart of how we’ll transform your business—and your life.

It’s the result of my own deep transformation over the past 5 years, both in my business and in my personal healing. For years, I carried the weight of unworthiness, perfectionism, fear of failure, and a crippling fear of being visible. I hid behind strategies that didn’t feel aligned, convinced that if I just worked harder, things would click.

But the truth? The hustle never worked—not until I went inward.

That’s what the SOFT Method is rooted in: the 80% that happens on the inside. When you clear the blocks, the shadows, and the stories holding you back, the external work (the remaining 20%) becomes a breeze.

And the best part? That 20% is not only made easier by it’s alignment to your Design, but through the supportive AI processes I’ve developed. They take the grind out of the process and help you move fast.

Here’s how it all comes together:

S: See Your Magic

The first step is about uncovering what makes you extraordinary. We use Human Design as a powerful tool to pinpoint your unique It Factor—the natural gifts, talents, and energy that make you magnetic. This isn’t about molding yourself to fit someone else’s strategy or template. It’s about seeing yourself clearly, recognizing the genius that’s been there all along, and understanding how to align your business with your energy, not anyone else’s.

The benefits? When you see your magic, you stop second-guessing yourself. You stop trying to be what you’re not, and instead, you start showing up with confidence, authenticity, and clarity. You’ll know exactly what makes you stand out and how to leverage that in everything you do—from your offers to your messaging.

Where this is used:

Human Design Insights: We use your chart to uncover your gifts, strengths, and natural way of operating.
Personal Branding: Tailoring your brand to reflect your true essence and stand out authentically.
Content Strategy: Designing strategies that align with how you naturally express yourself, so your content feels effortless.
Inner Blocks: Identifying where you’re misaligned or self-sabotaging and shifting these patterns immediately to clear the way for ease and success.
Business Strategy: Crafting a business model that matches your energy, goals, and vision.

O: Own Your Magic

This step is about clearing the inner blocks and resistance that have kept you stuck in patterns of overthinking, people-pleasing, or playing small. We work on your mindset, emotions, and energy, helping you shed the fears of failure, perfectionism, or judgment that have been weighing you down.

The benefits? When you fully own your magic, you step into your power and show up as the leader you’re meant to be. Confidence becomes second nature, and your actions feel bold yet aligned. Your audience can feel the shift—they see the real you and trust you to lead them.

Where this is used:

Mindset Transformation: Rewriting beliefs about what’s possible for you and what you deserve.
Emotional Freedom: Using tools like EFT tapping, breathwork, and visualization to clear fears, shame, or visibility struggles.
Confidence Building: Strengthening your self-worth and belief in your ability to create success.
Leadership Presence: Helping you embody the energy of someone who commands attention and trust.
Aligned Decision-Making: Clearing confusion or indecision, so you know exactly what to say yes to.

F: Flaunt Your Magic

Once the inner work is done, it’s time to let the world see you shine. Flaunting your magic isn’t about showing off or pretending to be something you’re not—it’s about sharing your gifts unapologetically and creating a presence that feels magnetic.

The benefits? You’ll create messaging and content that resonates so deeply with your dream clients that selling becomes easy and natural. Your brand will exude confidence, authenticity, and authority, and your audience will see you as the go-to person in your space.

Where this is used:

Magnetic Messaging: Crafting messaging that speaks directly to your dream clients’ hearts and minds.
Storytelling: Sharing your journey in a way that builds connection and trust.
Content Creation: Developing aligned, impactful content strategies that don’t burn you out.
Visibility Growth: Positioning yourself as an authority while still feeling safe and authentic.
Attraction Marketing: Shifting from chasing clients to naturally drawing them to you through aligned offers and messaging.

T: Tweak Your Magic

The final step ensures that everything you’ve built remains sustainable and adaptable as you grow. Success isn’t a one-time achievement—it’s an ongoing journey of refinement. Tweak Your Magic is all about adjusting your systems, strategies, and mindset to keep everything aligned with your evolving goals and energy.

The benefits? You won’t feel stuck in one way of doing things. Instead, you’ll have the tools and confidence to evolve, pivot, or scale when it feels right. This step ensures you stay in flow no matter what stage of business you’re in.

Where this is used:

Offer Refinement: Adjusting or evolving your offers to better serve your clients and align with your energy.
Scaling Strategies: Introducing systems and automation that allow you to grow without adding more work.
Client Journeys: Evolving how you nurture, convert, and serve your audience as your business grows.
Energy Alignment: Keeping your strategies in sync with your energy, so you avoid burnout as you scale.
Long-Term Vision: Regularly revisiting your goals and strategies to ensure they reflect the life and business you want to create.

BOOK YOUR CALL

What It’s Like Working With Me

What is The SOFT Method?

Working with me is an intimate, high-touch experience that goes beyond strategy and mindset. I’m here to be your partner, mentor, and biggest supporter as you rise into your next-level self.

Here’s what you can expect from me as your coach:

1. As Custom As It Gets

No cookie-cutter solutions here. My coaching is tailored to fit you. If you thrive with clear structure, we’ll build systems that make your path crystal clear. If you crave flow and flexibility, we’ll create a plan that feels expansive and freeing. Whatever your style, I’ll meet you where you are and hold you to the high standards I know you’re capable of achieving.

2. Loving, But No BS

I’ve got a sixth sense for spotting self-sabotage, excuses, and those sneaky little beliefs that keep you playing small. When I see them, I’ll lovingly call them out—because I know you’re capable of so much more than you’re letting yourself believe.

But I’m not here to bulldoze you. I know when you need a push and when you need me to hype you up, dust you off, and remind you of how ridiculously amazing you are.

3. A No-Judgment Zone

This is your space to be vulnerable, messy, real—and still totally supported. Whether you’re feeling stuck, scared, or uncertain, I’ve been there. I get it. My job is to help you move through those moments, process what’s coming up, and come out the other side stronger, more confident, and ready to take action.

This is why the best thing you can do is come to me with everything, especially when you just wanna brush something off. Lay it all on the table and you will have the biggest transformation.

4. Your Biz Bodyguard

I don’t wait for you to come to me with every question or challenge. I’m constantly keeping an eye on your progress, looking for opportunities to uplevel, and proactively guiding you toward your goals. I’m like your business bodygard, here so you can put your guard down for a bit. Whether it’s spotting where a small tweak could make a big impact or suggesting new strategies aligned with your growth, I’m always observing and extracting breakthrough insights.

5. Feedback on Everything

You’ve got questions, ideas, or content you’re unsure about? I’m here for it all. Need help with a post, an email, a launch plan, or even how to phrase a message to a potential client? That’s what I’m here for. Think of me as your back-pocket business bestie, marketing genius, and strategy pro. I’ll give you the kind of feedback that makes you go, “OMG, this is exactly what I needed.”

6. Infusing Ease and Pleasure

I’m not just about business breakthroughs—I’m also here to remind you to soften into the process. You’ll hear me encourage you to slow down, take breaks, and infuse pleasure into your day-to-day life. This isn’t fluff; it’s a critical part of regulating your nervous system, expanding your capacity to receive, and creating with ease.

7. Cheerleader Meets Challenger

I’m here to nudge you toward your growth edge—the actions
that feel both exciting and terrifying but always lead to monumental results. Whether it’s raising your prices, holding your boundaries, or stepping into a bigger leadership role, I’ll help you do it with clarity and confidence.

8. Leveraging AI to Keep Things Moving

When life gets busy or things stall, I don’t let you fall behind. I know how to use AI tools to help you create content, brainstorm ideas, refine messaging, and execute tasks faster than ever. This way, even when your energy dips or time is tight, your business momentum doesn’t stop.

The Bottom Line

When we work together, you’re held in your fullest potential—every day, in every way. I’m here to guide you, challenge you, celebrate you, and remind you of the powerhouse you are.

This isn’t about fitting you into someone else’s mould. It’s about helping you step into the boldest, most aligned version of yourself—and creating a business and life that reflect it.

BOOK YOUR CALL

Client Love

I’ve been doing business for 25 years, and it’s very hard to find people with the level of integrity and soul and heart, and actual legitimate quality on how to build a business and what to do. You break it down very clearly and you are amazing at what you do.

I am super discerning about who I connect people with, or quite frankly who I spend my time with, but I recommend everyone to you! You are so ridiculously generous.

Shannon Rae, Fortune 500 consultant & coach

Iva is an amazing business coach! I started out being completely frustrated not knowing how to write compelling content and reach more of my dream
clients. Nothing I was doing was really converting.

Iva not only helped turn that around, but she taught me the psychology behind sales, so I am now forever equipped with the power to sell anything to anyone at any time. Getting responses is easy now!

Iva is the full package, and has helped me in every area of my business, from offers, to funnels, to sales calls, mindset... all of it.

What I LOVE about working with her is that everything feels so good because it’s aligned! Iva doesn’t push you into some formula or strategy because she only knows that one. She knows them ALL and will find your perfect fit!

She took me from frustrated, overwhelmed and underpaid, to signing clients left and right and having the systems in place to do it on repeat. I have worked with many other coaches, and I have never found someone as complete and caring as her. You will definitely get much more than your
money’s worth with her.

Sky Cardenas, Mindset & Success Coach

Iva is second to none! My wife Lisa and I have a professional speaking & coaching company and we’ve been in business for 18 years and we could not find any marketing expert out there that even cared enough to take our work to the next level. Iva was absolutely the best!

She has great attention to detail, she knows her stuff, and has a great sense of urgency in helping you hit your goals. If you’re thinking of hiring someone, I’m telling you - she’s the one! And I only recommend people that get results in your business. So if you want to stop struggling like we did in our business, for years and years, hire Iva.

Jesse Ferrel, Master Success Coach

I seriously don’t even recognize the woman I was before working with you in Brand Rising!

I have never felt more free and alive in my business. It’s like you gave me a permission slip to be fully me and do things MY way - while also simplifying EVERYTHING to match my needs and goals.

Since we made these changes, I’ve attracted dream clients paying in full. No more convincing, forcing, hustling or proving myself to them.

(It feels like magic because there used to be SO much resistance and overthinking on “how” to find and sign them!)

The email sequence and webinar funnel are bringing in beautiful souls who are READY to pay $5000+, and I’m blown away that I can actually sign people through emails instead of spending hours a day on sales calls!

You helped me to stop wasting my time and focus on the tasks that ACTUALLY move the needle forward.

Now my time and energy is 100% focused on what I love - creating content and supporting my amazing clients!

After years of paying other business coaches and marketing teams to tell me how to do things - only to have very short bursts of success before it all crumbled because it wasn’t aligned to me… and leaving me more confused and in my head about who I “should” be… you’ve liberated my true self, true brand and business expression.

Words cannot express how grateful I am for you, and how excited I am each day to work in my business in such an aligned and fun way. Thank you!

Kara Michelle, Quantum Hypnosis Coach & Author

FAQ: Your Questions Answered

What if I don’t know my Human Design?

No worries! You don't need to know much of Human Design to benefit from the insights. Plus, I’ll guide you through the process so you'll see how illuminating it can be. I’ll create your chart and walk you through it in a way that’s clear, actionable, and directly tied to your business. You don’t need to know anything in advance—I’ll help you connect the dots.

What if I can’t make a call?

No problem at all—life happens, and flexibility is part of how I work. If you can’t make a scheduled call, just let me know, and we’ll rearrange things to fit your schedule. My goal is to support you, not stress you out. Plus, with daily voice note support, you’ll never feel like you’re falling behind, even if life gets a little hectic.

How much time do I need to dedicate daily?

Working with me is a partnership designed to work with your life, not take it over. With all my resources and AI’s help, you can devote around 2h a day to get everything done. Though this is personal and depends on the support you have at home or in your business, as well as the time you personally have to allocate. But 2h a day will keep things moving.

What is the investment?

The 3 month package is 7,000 usd

or 4x 1,800 usd

You get: Daily access to me (M-F) and 9x 90min coaching calls + ALL my templates, systems, trainings, and resources you need to execute with ease.

The 6 month package is 12,000 usd

or 6x 2,000 usd

You get: Daily access to me (M-F) and 18x 90min coaching calls + ALL my templates, systems, trainings, and resources you need to execute with ease.

What happens after I sign up?

We hit the ground running! After you sign up, you’ll go through a simple onboarding process to get everything set up. You’ll also get immediate access to my Stellar Content Club, so you can start diving into content prompts, sales psychology, and Human Design insights right away.

Once that’s complete, we’ll schedule our first call and start mapping out your aligned path forward.

1️⃣ True Desires and Highest Timeline:

We start by diving deep into your Human Design, and into the heart of what really
sparks joy for you.

Nothing but your TRUE desires will be good enough to activate you to quantum leap
and flow forward..

It's about acknowledging the magnificent potential within you and setting sights on
that grand business vision you're destined for.

And I hold you to claim those desires while helping you clear out any fears and
doubts.

Anything you DON’T want to do we immediately clear away as well. No compromises
allowed.

2️⃣ Clearing the Old Vibes:

Next, we go Sherlock to find whatever's been holding you back or draining you.

Through techniques like EFT tapping, Nervous System regulation and calibration,
breathwork and NLP, we'll navigate through the layers of limiting beliefs, fears and
doubts, clearing the path to your true alignment.

We'll also reclaim your energy from any people, tasks, and even unfinished projects
where you’re leaking your energy, so you can channel it ALL into your rapid growth!

3️⃣ Aligning & Activating:

With the debris cleared, we create space for your highest expression to flourish 🌺

We attune your nervous system to your future self, integrating your desires into your
present, making them feel effortlessly attainable.

(using EFT tapping and Nervous System Calibration)

This step is about raising your vibrational set point, aligning you with the frequencies
of wealth and abundance, and activating your potential to its fullest.

4️⃣ Soul-Led Strategy:

From a foundation of energetic turn-on and inner certainty, we'll align strategies with
your unique design, and leverage systems & automations to ensure your business
grows effortlessly and sustainably.

We make sure to set you up for a 15h work week..

Everything needs to feel juicy here - from the platforms you’re on, to the content you
create, and the way you sign clients. No compromise, just pure alignment.

5️⃣ Stellar Messaging, Marketing, and Sales:

Here we hone in on your core message, the movement you're leading, and the unique
stand you take in your field.

We elevate your messaging to naturally attract high-ticket clients - those decisive
action takers and high achievers who don’t bargain hunt, need hand holding, or have
a 101 complaint.

6️⃣ Tweaking and Expanding:

After you start taking action, we’ll find more things to refine and align. It’s all about
growing and glowing.

As you approach the edges of your comfort zone, we’ll keep clearing any leftover
fears, doubts and self-sabotage, so your desired next moves feel like no big deal!

Our goal is to consistently explore new horizons, encouraging you to step fully into
your power and vision. Evolving with grace and ease.

…

As you can see, I leave no stone unturned.

Besides the weekly calls (which aren’t set in stone, cuz life happens!)

I offer you daily support through voice notes.

With this amount of access to me, we ensure no moment of inspiration is lost, and
every opportunity for growth is seized.

Above all, my commitment is to see you held in your fullest power, consistently
aligning to your highest wealth and potential.

BOOK YOUR CALL

You're set up for success with me if:

→ You’re a coach or service provider known for giving clients amazing results.

→ You know you could do this alone but you want to collapse the timeline to your results.

→ You're an action taker and a go-getter (what we do inside this program 100% works, but only if you work it).

→ You’re attracting clients but, whether you’re at $5K months or $25K months, you want to double your revenue by working with fewer, more premium clients.

→ You want mindset expansion AND the tangible steps you can follow all the way to the bank — not just one or the other.

You're NOT ready if...

→ You’re worried investing at this level will put you into needy and rushed energy (only join if you’re going to allow yourself to be relaxed and receptive throughout the process). *Hint: this is why you’re not attracting premium clients.

→ You have no idea what you’re selling and have very little experience serving clients.

→ You’re looking for an easy fix and don’t want to put in any effort to create authentic content.

→ You expect to get to multiple 6-figures just by entering my world, and you’re hoping for results without getting out of your comfort zone.

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